TGS Tips – Communication Is Key

5 Quick Tips To Improve Your Email Campaigns

 

Along with sending email campaigns you obviously are looking at the data to see how effective your email was. Therefore using companies that can track this data and provide you with the statistics you need. However, these companies tend to be expensive and charge monthly or yearly fees that can really take away from your bottom line.

 

Total Global Sports can now give you everything you need as far as tracking, statistics, and options for creating effective email campaigns for all you members without the HUGE monthly or yearly cost that you are used to. Learn More

 

Tips For Creating Effective Email Campaigns

 

  1. Success starts with subject lines. According to recent studies, 33% to 43% of people open emails based on the subject line alone. The key takeaway here is that paying attention to subject lines matters, and a little extra effort upfront can boost the results of your entire email.
  2. Use a real person’s name or the group’s name in the sender field.  Getting an email from an actual person feels more friendly than one from the club.
  3. NEVER USE ALL CAPS! Just don’t. It sounds like you’re shouting in your reader’s face.
  4. Experiment with Emojis. Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, according to studies, “brands that are using emojis have seen a 56% increase in their unique open rates.”
  5. Keep It Brief. Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more.
    1. Here are some basic guidelines to follow:
      1. Keep sentences under 25 words.
      2. Aim for 17-24 characters when writing subject lines.
      3. Get to the point.
      4. Every word and sentence in your email should serve a clear purpose.

 

If you are interested in seeing how you can utilize the TGS email marketing service and save a ton of money click this link below for details.

 

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